研究中心
COLLABORATION & LABs專業實驗室
PROFESSIONAL LABS
數位行銷實驗室
DIGITAL MARKETING LAB
This lab was established for students to practice the O2O (Offline to Online) digital marketing and for faculty to study the two-way flow between the online and the physical world. Through various digital marketing software and hardware, such as interactive digital signage, intelligent vending machines, and Beacon active promotion and joint marketing system, students were advised by the SOM faculty and provided proposals of digital marketing and advising to enterprises.
金融科技人才培育實驗室
FINTECH LAB
This lab was established to train students’ ability in FinTech and for faculty’s engagement with enterprises through industry-academia projects. The lab provided students with the training of financial technologies, such as Thomson Reuters, XQ global winner, R Studio, and TEJ Smart Wizard. Students were trained to make visual graphics, data screening and processing, data import and export, basic analysis/prediction models for the further study on artificial intelligence and machine learning. Through industry-academia projects, faculty members worked with enterprises on the topics related to investor psychological factor, AI financial management robot, and long-term care insurance. Faculty even worked with industries to develop relevant financial information systems.
會計與稅務科技實驗室
E-ACCOUNTING LAB
Accounting is one profession that requires absolute precision and involves many repetitive, time-consuming tasks, making it an ideal candidate for the application of technology, especially AI and data science. This lab was established to use AI with other technologies to enhance the accounting workflow. Students were trained to reduce time spent in repetitive tasks by using technologies and learned to find solutions through case discussions. Faculty were also encouraged to have more innovative research on optimizing the accounting process of business.
風險與金融大數據實驗室
INSURTECH LAB
The lab was established to provide more data analysis resources for quality teaching and excellent research. With regard to quality teaching, by 2021, the lab developed ten data analysis cases for faculty and students as practice for earning insurance certificates. With regard to excellent research, the faculty in the InsurTech Lab published four PRJs and two conference papers, advised three students for masters’ theses, and were awarded four competitive grants related to big data and artificial intelligence from industry for a total of USD$88,408. Faculty and students worked together to provide policy checking and counseling services for community.
研究中心
COLLABORATION
企業創新育成中心
INNOVATION AND INCUBATION CENTER
配合經濟部中小企業處培育以科技為主導之創新中小企業政策，乃依據中小企業發展基金收支保管及運用辦法訂定之「鼓勵公民營機構設立中小企業創新育成中心要點」，提出本中心設立申請，俾使中小企業廠商能充份利用銘傳大學完善之設備、師資，創造中小企業低成本投資之經營環境，提昇其國際之競爭力。本校創新育成中心自88年成立至今，共輔導131家廠商，其中有104家廠商畢業，目前培育中之廠商共27家。
The Innovation and Incubation Center, orginally established as the Enterprise Incubation Center, creates a low-cost environment for small and medium-sized enterprises to enhance their competitiveness. The Center provides entrepreneurs with direct access to SOM faculty’s expertise in marketing, human resources, finance, and other business-related fields. Since the establishment of the Center in 1999, 104 enterprises have been successfully incubated, and 27 are currently in process. It has won several incubation center awards and government grants in the past few years.
財務金融研究中心
FINANCE RESEARCH CENTER
財金中心產學技術合作聯盟概要，研究團隊應用文詞語意探勘方法，解析繁體與簡體巨量財經新聞報導，開發繁體與簡體之財經文詞解析引擎，進行企業價值與風險評鑑。本年度計畫主要以兩岸與國際訊息為主軸，透過新聞分類方式篩選具代表性的新聞，探討兩岸與國際情勢並進行企業價值與風險評鑑。藉由「海量財經文詞解析與應用聯盟」之產官學界跨領域合作，與專業技術及諮詢服務之分享交流互動，激發創新思維，提升產業競爭力。目前研究團隊合作廠商有：大富資訊、聯合新聞網、中時電子報、叡陽資訊、兆益數位、全曜財經、SMEGOLD、精承、經湛等。
The Finance Research Center, operated by SOM faculty, provides consulting services to local firms and organizations, and fosters synergy between academic resources and business practices. By offering high quality services, the Center has been engaged by regional clients for consulting. Through successful projects, the Center helps to promote the brand name of SOM while providing an important link between the SOM and the community.
商業智慧研究中心
BUSINESS INTELLIGENCE RESEARCH CENTER
為了提升本院管理研究與教學之品質，同時加強產學合作，本院擬將「夜市與商圈管理研究中心」更名為「商業智慧研究中心」，期能發揮管院各系所研究與教學綜效，強化綜合性商業經營領域之前沿研究議題，鼓勵本院教師與產學結合，進而優化教學活動與學生學習成效。 基於人工智慧的應用已成趨勢，本中心將轉型為商業智慧研究中心，整合企業管理學系的數位行銷、國際企業學系的跨境電商、財務金融學系的金融科技、風險管理與保險學系的風險大數據實驗室、會計學系的會審科技實驗基地之資源，著重AI在管理應用上的研究主題。 綜觀整體產官學研動態，人工智慧、大數據分析與應用已是目前潮流所趨，本中心期能運用此專業而擴大產學量能，除能鼓勵產業創新之外，也能整合本院師資與課程，辦理相關專長之培訓課程，提升學生就業力。
SOM plans to launch a Sustainability Management and Case Research Center to collate resources and help students and faculty connect with industry leaders to conduct research and work together to develop solutions to ever-changing sustainability challenges. to help students take what they learn from the classroom into the broader society.
