{"id":9686,"date":"2023-03-02T16:54:28","date_gmt":"2023-03-02T08:54:28","guid":{"rendered":"https:\/\/ms2.mcu.edu.tw\/%e7%a0%94%e7%a9%b6%e4%b8%ad%e5%bf%83\/"},"modified":"2026-03-04T14:35:16","modified_gmt":"2026-03-04T06:35:16","slug":"collaboration","status":"publish","type":"page","link":"https:\/\/ms.mcu.edu.tw\/en\/collaboration\/","title":{"rendered":"COLLABORATION"},"content":{"rendered":"
\"Image\"<\/span><\/div><\/div><\/div><\/div>
<\/svg><\/span>
<\/div>
<\/div><\/div>
<\/i><\/div>

COLLABORATION & LABs<\/strong><\/h1><\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/svg><\/span>
<\/div>
<\/div><\/div>

PROFESSIONAL LABS<\/strong><\/span><\/h1><\/div><\/div><\/div><\/div><\/div><\/div>

DIGITAL MARKETING LAB<\/h1><\/div><\/div><\/a>

This lab was established for students to practice O2O (Offline to Online) digital marketing and for faculty to study the two-way flow between the online and the physical world. Through various digital marketing software and hardware, such as interactive digital signage, intelligent vending machines, and Beacon active promotion and joint marketing system, students are advised by the SOM faculty and provide proposals on digital marketing and advising to enterprises.<\/p><\/h1><\/div><\/div><\/div><\/div>

\"Image\"<\/span>
<\/hr><\/div><\/div><\/div>
\"Image\"<\/span>
<\/hr>
<\/hr>
<\/hr>
<\/hr>
<\/hr><\/div>

\nFINTECH LAB<\/p><\/h1><\/div><\/div><\/a>

This lab was established to train students\u2019 ability in FinTech and for faculty\u2019s engagement with enterprises through industry-academia projects. The lab provides students with training in financial technologies, such as Thomson Reuters, XQ global winner, R Studio, and TEJ Smart Wizard. Students are trained in visual graphics creation, data screening and processing, data import and export, basic analysis\/prediction models for further study of artificial intelligence and machine learning. Through industry-academia projects, faculty members work with enterprises on the topics related to investor psychological factor, AI financial management robot, and long-term care insurance. Faculty even work with industries to develop relevant financial information systems.<\/p><\/h1><\/div><\/div><\/div><\/div><\/div><\/div>

\nE-ACCOUNTING LAB<\/p><\/h1><\/div><\/div><\/div>

Accounting is one profession that requires absolute precision and involves many repetitive, time-consuming tasks, making it an ideal candidate for the application of technology, especially AI and data science. This lab was established to use AI with other technologies to enhance the accounting workflow. Students are trained to reduce time spent in repetitive tasks by using technologies and learn to find solutions through case discussions. Faculty are encouraged to conduct innovative research on optimizing the accounting process of business.<\/p><\/h1><\/div><\/div><\/div><\/div>

\"Image\"<\/span>
<\/hr><\/div><\/div><\/div>
\"Image\"<\/span>
<\/hr>
<\/hr>
<\/hr>
<\/hr>
<\/hr><\/div>

\nINSURTECH LAB<\/p><\/h1><\/div><\/div><\/a>

The lab was established to provide more data analysis resources for quality teaching and excellent research. With regard to quality teaching, by 2021, the lab developed ten data analysis cases for faculty and students as practice for earning insurance certificates. With regard to excellent research, the faculty in the InsurTech Lab have already published papers in four PRJs and two conferences, advised three students for masters\u2019 theses, and were awarded four competitive grants related to big data and artificial intelligence from industry for a total of USD$88,408. Faculty and students work together to provide policy checking and counseling services for the community.<\/p><\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

COLLABORATION<\/strong><\/span><\/h1><\/div><\/div><\/div><\/div><\/div><\/div>

\nFINANCE RESEARCH CENTER<\/p><\/h1><\/div><\/div><\/a>

\n

The Finance Research Center, operated by SOM faculty, provides consulting services to local firms and organizations, and fosters synergy between academic resources and business practices. By offering high quality services, the Center has been engaged by regional clients for consulting. Through successful projects, the Center helps to promote the brand name of SOM while providing an important link between the SOM and the community.<\/p><\/h1><\/div><\/div><\/div><\/div>

\"Image\"<\/span>
<\/hr>
<\/hr>
<\/hr>
<\/hr>
<\/hr><\/div><\/div><\/div>
\"Image\"<\/span>
<\/hr><\/div>

\nBUSINESS INTELLIGENCE RESEARCH CENTER<\/p><\/h1><\/div><\/div><\/div>

SOM launched the Business Intelligence Research Center to collect resources and help students and faculty connect with industry leaders to conduct research, working together to develop solutions for ever-changing industries.<\/p><\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

COLLABORATION & LABsPROFESSIONAL LABSDIGITAL MARKETING LABThis lab was established for students to practice O2O (Offline to Online) digital marketing and for faculty to study the two-way flow between the online and the physical world. Through various digital marketing software and hardware, such as interactive digital signage, intelligent vending machines, and Beacon active promotion and joint marketing system, students are advised … <\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":27,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-4.php","meta":{"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"acf":[],"_links":{"self":[{"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/9686"}],"collection":[{"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=9686"}],"version-history":[{"count":19,"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/9686\/revisions"}],"predecessor-version":[{"id":12075,"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/9686\/revisions\/12075"}],"wp:attachment":[{"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=9686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}