{"id":9574,"date":"2023-03-06T10:54:42","date_gmt":"2023-03-06T02:54:42","guid":{"rendered":"https:\/\/ms2.mcu.edu.tw\/?page_id=9574"},"modified":"2026-01-15T11:51:46","modified_gmt":"2026-01-15T03:51:46","slug":"bba","status":"publish","type":"page","link":"https:\/\/ms.mcu.edu.tw\/en\/programs\/bba\/","title":{"rendered":"BBA"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><div class=\"x-section e9574-1 m7dy-0\"><div class=\"x-bg\" aria-hidden=\"true\"><div class=\"x-bg-layer-lower-image\" style=\" background-image: url(https:\/\/ms.mcu.edu.tw\/wp-content\/uploads\/sites\/25\/2022\/12\/wave0.png); background-repeat: repeat-x; background-position: upper; background-size: 200%;\"><\/div><div class=\"x-bg-layer-upper-color\" style=\" background-color: rgba(255, 255, 255, 0.94);\"><\/div><\/div><div class=\"x-row x-container max width e9574-2 m7dy-2 m7dy-3\"><div class=\"x-row-inner\"><div class=\"x-col e9574-3 m7dy-5 m7dy-6 m7dy-7 m7dy-8\"><i class=\"x-icon e9574-4 m7dy-c m7dy-d\" aria-hidden=\"true\" data-x-icon-s=\"&#xf2a1;\"><\/i><\/div><div class=\"x-col e9574-5 m7dy-5 m7dy-6 m7dy-7\"><div class=\"x-text x-text-headline e9574-6 m7dy-f m7dy-g m7dy-h m7dy-i\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\">BBA<\/h1><span class=\"x-text-content-text-subheadline\">PROGRAMS<\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"x-row x-container max width e9574-7 m7dy-2 m7dy-3\"><div class=\"x-row-inner\"><div class=\"x-col e9574-8 m7dy-5 m7dy-6 m7dy-8 m7dy-9 m7dy-a\"><div class=\"x-grid x-container max width e9574-9 m7dy-m m7dy-1\" data-x-effect=\"{&quot;durationBase&quot;:&quot;300ms&quot;}\"><div class=\"x-cell e9574-10 m7dy-n m7dy-o\"><i class=\"x-icon e9574-11 m7dy-c m7dy-e\" aria-hidden=\"true\" data-x-icon-o=\"&#xf183;\"><\/i><div class=\"x-counter e9574-12 m7dy-p\" data-x-element-counter=\"{&quot;to&quot;:&quot;3249&quot;,&quot;speed&quot;:&quot;1500ms&quot;}\"><div class=\"x-counter-number-wrap\"><span class=\"x-counter-number\">0<\/span><\/div><\/div><div class=\"x-text x-text-headline e9574-13 m7dy-f m7dy-h m7dy-j m7dy-k\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\">BBA Enrollment<\/h1><\/div><\/div><\/div><\/div><div class=\"x-cell e9574-14 m7dy-n\"><i class=\"x-icon e9574-15 m7dy-c m7dy-e\" aria-hidden=\"true\" data-x-icon-o=\"&#xf78a;\"><\/i><div class=\"x-counter e9574-16 m7dy-p\" data-x-element-counter=\"{&quot;to&quot;:&quot;370&quot;,&quot;speed&quot;:&quot;1500ms&quot;}\"><div class=\"x-counter-number-wrap\"><span class=\"x-counter-number\">0<\/span><\/div><\/div><div class=\"x-text x-text-headline e9574-17 m7dy-f m7dy-h m7dy-j m7dy-k\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\">Annual Average No. Internships<\/h1><\/div><\/div><\/div><\/div><div class=\"x-cell e9574-18 m7dy-n\"><i class=\"x-icon e9574-19 m7dy-c m7dy-e\" aria-hidden=\"true\" data-x-icon-o=\"&#xf5f3;\"><\/i><div class=\"x-counter e9574-20 m7dy-p\" data-x-element-counter=\"{&quot;to&quot;:&quot;173&quot;,&quot;speed&quot;:&quot;1500ms&quot;}\"><div class=\"x-counter-number-wrap\"><span class=\"x-counter-number\">0<\/span><\/div><\/div><div class=\"x-text x-text-headline e9574-21 m7dy-f m7dy-h m7dy-j m7dy-k\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\">NSTC Student Research Grants (2019-24)<\/h1><\/div><\/div><\/div><\/div><div class=\"x-cell e9574-22 m7dy-n\"><i class=\"x-icon e9574-23 m7dy-c m7dy-e\" aria-hidden=\"true\" data-x-icon-o=\"&#xf64a;\"><\/i><div class=\"x-counter e9574-24 m7dy-p\" data-x-element-counter=\"{&quot;to&quot;:&quot;90&quot;,&quot;speed&quot;:&quot;1500ms&quot;}\"><div class=\"x-counter-number-wrap\"><span class=\"x-counter-number\">0<\/span><\/div><\/div><div class=\"x-text x-text-headline e9574-25 m7dy-f m7dy-h m7dy-j m7dy-k\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\">Placement after One Year (%)<\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e9574-26 m7dy-0\"><div class=\"x-bg\" aria-hidden=\"true\"><div class=\"x-bg-layer-lower-image\" style=\" background-image: url(https:\/\/ms.mcu.edu.tw\/wp-content\/uploads\/sites\/25\/2022\/12\/wave0.png); background-repeat: repeat-x; background-position: ; background-size: 200%;\"><\/div><div class=\"x-bg-layer-upper-color\" style=\" background-color: rgba(255, 255, 255, 0.94);\"><\/div><\/div><div class=\"x-row x-container max width e9574-27 m7dy-2 m7dy-4\"><div class=\"x-row-inner\"><div class=\"x-col e9574-28 m7dy-6 m7dy-8 m7dy-9 m7dy-b\"><div class=\"x-cell e9574-29 m7dy-n m7dy-o\"><i class=\"x-icon e9574-30 m7dy-c m7dy-e\" aria-hidden=\"true\" data-x-icon-s=\"&#xf77e;\"><\/i><\/div><div class=\"x-text x-text-headline e9574-31 m7dy-f m7dy-j m7dy-k m7dy-l\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\">Disciplines<\/h1><\/div><\/div><\/div><div class=\"x-text x-text-headline e9574-32 m7dy-f m7dy-g m7dy-h m7dy-k\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\"><p>Business Administration<br \/>\nInternational Business<br \/>\nFinance<br \/>\nAccounting<br \/>\nInformation Applications, Finance and Insurance<br \/>\n<span>Artificial Intelligence Applications and Management\u00a0<\/span><\/p><\/h1><\/div><\/div><\/div><\/div><div class=\"x-col e9574-33 m7dy-6 m7dy-8 m7dy-9 m7dy-b\"><div class=\"x-cell e9574-34 m7dy-n m7dy-o\"><i class=\"x-icon e9574-35 m7dy-c m7dy-e\" aria-hidden=\"true\" data-x-icon-s=\"&#xf073;\"><\/i><\/div><div class=\"x-text x-text-headline e9574-36 m7dy-f m7dy-j m7dy-k m7dy-l\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\">128 CREDIT HOURS FOR GRADUATION<\/h1><\/div><\/div><\/div><div class=\"x-text x-text-headline e9574-37 m7dy-f m7dy-h m7dy-j m7dy-k\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\"><p><\/p>\n<p>28 MCU-Required Credit Hours<br \/>\n23 SOM-Required Credit Hours<br \/>\n77 Department-Required Credit Hours<\/p><\/h1><\/div><\/div><\/div><\/div><div class=\"x-col e9574-38 m7dy-6 m7dy-8 m7dy-9 m7dy-b\"><div class=\"x-cell e9574-39 m7dy-n m7dy-o\"><i class=\"x-icon e9574-40 m7dy-c m7dy-e\" aria-hidden=\"true\" data-x-icon-s=\"&#xf733;\"><\/i><\/div><div class=\"x-text x-text-headline e9574-41 m7dy-f m7dy-j m7dy-k m7dy-l\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\">AOL LEARNING GOALS<\/h1><\/div><\/div><\/div><div class=\"x-text x-text-headline e9574-42 m7dy-f m7dy-h m7dy-j m7dy-k\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\"><p><\/p>\n<p>\u00a0Ethics<br \/>\nCommunication Skills<br \/>\nTeamwork<br \/>\nGlobal Perspectives<br \/>\nCritical Thinking<\/p><\/h1><\/div><\/div><\/div><\/div><div class=\"x-col e9574-43 m7dy-6 m7dy-8 m7dy-9 m7dy-b\"><div class=\"x-cell e9574-44 m7dy-n m7dy-o\"><i class=\"x-icon e9574-45 m7dy-c m7dy-e\" aria-hidden=\"true\" data-x-icon-s=\"&#xf0e8;\"><\/i><\/div><div class=\"x-text x-text-headline e9574-46 m7dy-f m7dy-j m7dy-k m7dy-l\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\">SOM CORE COURSES<\/h1><\/div><\/div><\/div><hr class=\"x-line e9574-47 m7dy-q\"><\/hr><div class=\"x-text x-text-headline e9574-48 m7dy-f m7dy-h m7dy-j m7dy-k\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\"><ul>\n \t<li style=\"text-align: left\">\u00a0Introduction to Business<\/li>\n \t<li style=\"text-align: left\">\u00a0Economics<\/li>\n \t<li style=\"text-align: left\">\u00a0Accounting<\/li>\n \t<li style=\"text-align: left\">\u00a0Statistics<\/li>\n \t<li style=\"text-align: left\">\u00a0Business Ethics and Sustainability<\/li>\n<\/ul><\/h1><\/div><\/div><\/div><\/div><div class=\"x-col e9574-49 m7dy-6 m7dy-8 m7dy-9 m7dy-b\"><div class=\"x-cell e9574-50 m7dy-n m7dy-o\"><i class=\"x-icon e9574-51 m7dy-c m7dy-e\" aria-hidden=\"true\" data-x-icon-s=\"&#xf241;\"><\/i><\/div><div class=\"x-text x-text-headline e9574-52 m7dy-f m7dy-j m7dy-k m7dy-l\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\">OTHER REQUIREMENTS FOR GRADUATION<\/h1><\/div><\/div><\/div><hr class=\"x-line e9574-53 m7dy-q\"><\/hr><div class=\"x-text x-text-headline e9574-54 m7dy-f m7dy-h m7dy-j m7dy-k\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\"><ul>\n \t<li style=\"text-align: left\">University-set Standard Chinese Competency<\/li>\n \t<li style=\"text-align: left\">University-set Standard English Competency<\/li>\n \t<li style=\"text-align: left\">Information Technology Proficiency<\/li>\n \t<li style=\"text-align: left\">Sports<br \/>\n<br \/>\n<\/li>\n<\/ul><\/h1><\/div><\/div><\/div><\/div><div class=\"x-col e9574-55 m7dy-6 m7dy-8 m7dy-9 m7dy-b\"><div class=\"x-cell e9574-56 m7dy-n m7dy-o\"><i class=\"x-icon e9574-57 m7dy-c m7dy-e\" aria-hidden=\"true\" data-x-icon-s=\"&#xf672;\"><\/i><\/div><div class=\"x-text x-text-headline e9574-58 m7dy-f m7dy-j m7dy-k m7dy-l\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\">HIGHLIGHTS<\/h1><\/div><\/div><\/div><hr class=\"x-line e9574-59 m7dy-q\"><\/hr><div class=\"x-text x-text-headline e9574-60 m7dy-f m7dy-h m7dy-j m7dy-k\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\"><ul>\n \t<li style=\"text-align: left\">Senior Project: to train students\u2019 leadership and team spirit<\/li>\n \t<li style=\"text-align: left\">Internship: to help students integrate theory and practice<\/li>\n \t<li style=\"text-align: left\">International Exchange Program: to broaden students\u2019 global perspectives<br \/>\n<br \/>\n<\/li>\n<\/ul><\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BBAPROGRAMS0BBA Enrollment0Annual Average No. Internships0NSTC Student Research Grants (2019-24)0Placement after One Year (%)DisciplinesBusiness Administration International Business Finance Accounting Information Applications, Finance and Insurance Artificial Intelligence Applications and Management\u00a0128 CREDIT HOURS FOR GRADUATION 28 MCU-Required Credit Hours 23 SOM-Required Credit Hours 77 Department-Required Credit HoursAOL LEARNING GOALS \u00a0Ethics Communication Skills Teamwork Global Perspectives Critical ThinkingSOM CORE COURSES \u00a0Introduction to Business \u00a0Economics &#8230; <\/p>\n<div><a href=\"https:\/\/ms.mcu.edu.tw\/en\/programs\/bba\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":27,"featured_media":0,"parent":9584,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-4.php","meta":{"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"acf":[],"_links":{"self":[{"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/9574"}],"collection":[{"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=9574"}],"version-history":[{"count":12,"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/9574\/revisions"}],"predecessor-version":[{"id":11993,"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/9574\/revisions\/11993"}],"up":[{"embeddable":true,"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/9584"}],"wp:attachment":[{"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=9574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}