{"id":10038,"date":"2023-03-15T08:52:46","date_gmt":"2023-03-15T00:52:46","guid":{"rendered":"https:\/\/ms2.mcu.edu.tw\/ba\/"},"modified":"2026-03-17T15:57:16","modified_gmt":"2026-03-17T07:57:16","slug":"business-administration","status":"publish","type":"page","link":"https:\/\/ms.mcu.edu.tw\/en\/business-administration\/","title":{"rendered":"BUSINESS ADMINISTRATION"},"content":{"rendered":"

BUSINESS ADMINISTRATION<\/span><\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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LEE, CHUAN<\/strong><\/h1>CHAIR PROFESSOR\/CHANCELLOR<\/span><\/div><\/div><\/div>
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clee@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2208<\/div>\n
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Education: Ph.D.,University of Southern California<\/div>\n
<\/i>Research Field: Management Theory, Knowledge Management<\/div>\n
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ePortfolio<\/span>\u00a0<\/a><\/p>\n\n<\/div>\n<\/div>\n

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HWANG, SHIUH-NAN<\/strong><\/h1>PROFESSOR<\/span><\/div><\/div><\/div>
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snhwang@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #8304<\/div>\n
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Education: Ph.D., National Chiao Tung University M.S., National Cheng Kung University B.S., National Taiwan University<\/div>\n
<\/i>Research Field: Performance Evaluation and Management, Methodology of Business Research<\/div>\n
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ePortfolio<\/span><\/a><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/h1><\/div><\/div><\/div><\/div>

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WONG, JEHN-YIH<\/strong><\/h1>PROFESSOR \/ DEAN<\/span><\/div><\/div><\/div>
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jywong@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #8021<\/div>\n
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Education: Ph.D., National Tsing Hua Universtiy (Taiwan)<\/div>\n
<\/i>Research Field: Decision Sciences, Survey Research, Data Mining, Marketing Research, Tourism Management<\/div>\n
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CHUANG,YI-FEI<\/strong><\/h1>PROFESSOR \/ CHAIR<\/span><\/div><\/div><\/div>
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yfchuang@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2594<\/div>\n
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Education: Ph.D., National Cheng Kung University (Taiwan)<\/div>\n
<\/i>Research Field: Logistics, Managerial Economics<\/div>\n
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CHEN, SHU-CHEN<\/strong><\/h1>PROFESSOR<\/span><\/div><\/div><\/div>
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chchen1005@hotmail.com<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2128<\/div>\n
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Education: Ph.D.,National Taiwan University (Taiwan)<\/div>\n
<\/i>Research Field:Organization Behavior, Human Resource Management<\/span><\/div>\n
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ePortfolio<\/span><\/a><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/h1><\/div><\/div><\/div><\/div>

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CHEN, CHUN-DER<\/strong><\/h1>PROFESSOR<\/span><\/div><\/div><\/div>
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marschen@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2170<\/div>\n
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Education: Ph.D., Department of Information Management, National Central University, Taiwan<\/div>\n
<\/i>Research Field: E-Business, E-Commerce, Online Marketing, E-Community and Web 2.0 phenomenon, Sharing Economy<\/span><\/div>\n
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LIN, CHING-RONG<\/strong><\/h1>PROFESSOR<\/span><\/div><\/div><\/div>
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crlin@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2170<\/div>\n
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Education: Ph.D. of natural resource-forestry, UW-Madison, USA<\/div>\n
<\/i>Research Field: Natural resource management, Environmental Conservation, Environmental Education, Eco-Tourism<\/span><\/div>\n
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LIU, NA-TING<\/strong><\/h1>PROFESSOR<\/span><\/div><\/div><\/div>
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nating@ms55.hinet.net<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2140<\/div>\n
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Education: Ph.D., Graduate of Institute of Business and Management, National Chiao Tung University<\/div>\n
Research Field: \u00a0<\/span>Organizational Behavior, Human Resource Management, Business Ethics, consumer behavior<\/div>\n
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ePortfolio<\/span>\u00a0<\/a><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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HSIAO, WEN-CHENG<\/strong><\/h1>ASSOCIATE PROFESSOR<\/span><\/div><\/div><\/div>
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wchsiao@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2591<\/div>\n
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Education: Ph.D., Washington State Universtiy (USA)<\/div>\n
Research Field:\u00a0<\/span>Economics<\/div>\n<\/div>\n
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CHIANG, HUI-CHEN<\/strong><\/h1>ASSOCIATE PROFESSOR<\/span><\/div><\/div><\/div>
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hcchiang@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2137<\/div>\n
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Education: Ph.D., Case Western Reserve University<\/div>\n
Research Field: \u00a0<\/span>Dynamic Programming, Financial Engineering, Operations Research<\/div>\n
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TU, CHIA-YU<\/strong><\/h1>ASSOCIATE PROFESSOR<\/span><\/div><\/div><\/div>
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tu@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2144<\/div>\n
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Education: Ph.D. in Marketing, National Chung-Cheng University<\/div>\n
<\/i>\u00a0<\/span>https:\/\/drchiayutu.wordpress.com\/<\/div>\n
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SHU, CHIN-YI<\/strong><\/h1>ASSOCIATE PROFESSOR<\/span><\/div><\/div><\/div>
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cyshu@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2134<\/div>\n
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Education: Ph.D., University of Surrey<\/div>\n
Research Field: \u00a0Leadership, Organizational Behavior, Stress Management, Emotion Management<\/div>\n
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WAN,TUNG-HSUAN<\/strong><\/h1>ASSOCIATE PROFESSOR \/ EMBA DIRECTOR<\/span><\/div><\/div><\/div>
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thwan@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #8283<\/div>\n
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Education: Ph.D., Tamkang University<\/div>\n
Research Field:\u00a0\u00a0<\/span>Human Resoure Management, Organization Theory<\/div>\n
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ePortfolio<\/span><\/a><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/h1><\/div><\/div><\/div><\/div>

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YU, HUNG-LIANG<\/strong><\/h1>ASSISTANT PROFESSOR \/ ASSOCIATE DEAN<\/span><\/div><\/div><\/div>
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hyu@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2597<\/div>\n
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Education: Ph.D., University of Southern California (USA)<\/div>\n
Research Field:\u00a0\u00a0<\/span>Quality Management, Supply Chain Management, Production and Operations Management<\/div>\n
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HUANG,HSIN-FU<\/strong><\/h1>ASSISTANT PROFESSOR<\/span><\/div><\/div><\/div>
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hfhwang@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2605<\/div>\n
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Education: Doctor of Public Administration, National Chengchi University, Taiwan<\/div>\n
Research Field: \u00a0Organization Theory, Human Resource Management, Organization Behavior,Nonprofit Organization and Management<\/div>\n
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YEN, HUEY-MING<\/strong><\/h1>ASSISTANT PROFESSOR<\/span><\/div><\/div><\/div>
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hmyen@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2142<\/div>\n
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Education: Ph.D., Department of Institute of Business and Managemen, National Chiao Tung University<\/div>\n
Research Field: Financial Management and Marketing<\/div>\n
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ePortfolio<\/span><\/a><\/p>\n\n<\/div>\n<\/div>\n

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TSAI, YIH-CHING<\/strong><\/h1>ASSISTANT PROFESSOR<\/span><\/div><\/div><\/div>
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\u00a0<\/span>yctsaih@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2175<\/div>\n
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Education: Ph.D., National Chiao Tung University<\/div>\n
Research Field: Internet Commerce, MIS, Operation Research.<\/div>\n
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ePortfolio<\/span><\/a><\/p>\n\n<\/div>\n<\/div>\n

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HSIEH, CHANG-LUNG<\/strong><\/h1>ASSISTANT PROFESSOR<\/span><\/div><\/div><\/div>
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clhsieh@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2139<\/div>\n
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Education: Ph.D., The Ohio State University<\/div>\n
Research Field: Organization Theory, Human Resource Management, Human Resource Development and Training<\/div>\n
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ePortfolio<\/span><\/a><\/p>\n\n<\/div>\n<\/div>\n

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HSIEH, CHIA-HUNG<\/strong><\/h1>ASSISTANT PROFESSOR<\/span><\/div><\/div><\/div>
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chhsieh@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2173<\/div>\n
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Education: Ph.D., Department of International Trade, National Cheng Chi University<\/div>\n
Research Field:\u00a0\u00a0<\/span>Marketing Management, Service Marketing, Marketing Research, Relationship Marketing, Consumer Behavior<\/div>\n
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CHANG, YU-LIN<\/strong><\/h1>ASSISTANT PROFESSOR<\/span><\/div><\/div><\/div>
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changyuling3841@yahoo.com.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2133<\/div>\n
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Education: Ph.D., National Chengchi University (Taiwan)<\/div>\n
Research Field: Marketing Management, CRM, Information Management<\/div>\n
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KUO, HUI-JU<\/strong><\/h1>ASSISTANT PROFESSOR<\/span><\/div><\/div><\/div>
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hjkuo@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2127<\/div>\n
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Education: Ph.D. in Finance, National Taiwan University<\/div>\n
Research Field:\u00a0Empirical Issues of Credit Risk, Corporate Finance<\/div>\n
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ePortfolio<\/span>\u00a0<\/a><\/p>\n\n<\/div>\n<\/div>\n

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HUNG, CHIA-CHING<\/strong><\/h1>ASSISTANT PROFESSOR<\/span><\/div><\/div><\/div>
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cchung@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2173<\/div>\n
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Education: Ph.D., Department of Information Management, National Chung Cheng University<\/div>\n
Research Field: Big data, Digital marketing, Information security, Image processing and Computer vision<\/div>\n
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ePortfolio<\/span>\u00a0<\/a><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/h1><\/div><\/div><\/div><\/div>

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CHANG, CHIA-YANG<\/strong><\/h1>ASSISTANT PROFESSOR<\/span><\/div><\/div><\/div>
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machang@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2140<\/div>\n
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Education: Ph.D., National Chengchi University<\/div>\n
Research Field: New Product Development Management, Ecological Innovation, Advanced Technology Adoption<\/div>\n
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KUO, SU-HUI<\/strong><\/h1>ASSISTANT PROFESSOR<\/span><\/div><\/div><\/div>
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shk@mail.mcu.edu.tw<\/div>\n
<\/i>\u00a0<\/span>+886 2-2882-4564 #2174<\/div>\n
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Education: Ph.D., Department of Business Administration, National Central University, Taiwan<\/div>\n
Research Field: Consumer Behavior and Psychology, Digital Marketing, Internet Marketing, Retail Management<\/span><\/div>\n
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ePortfolio<\/span>\u00a0<\/a><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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CHEN, HSIANG-CHUN<\/strong><\/h1>ASSISTANT PROFESSOR<\/span><\/div><\/div><\/div>
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hsiangcc@mail.mcu.edu.tw
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Education: Ph.D.,National Taiwan University, Taiwan<\/div>\n
Research Field: Strategy Management, Economics, Statistics<\/span><\/div>\n
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HO, CHUN-CHING<\/strong><\/h1>ASSISTANT PROFESSOR<\/span><\/div><\/div><\/div>
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ccho@mail.mcu.edu.tw
\n+886 2-2882-4564 #<\/div>\n
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Education: Ph.D. in Finance, National Taiwan University of Science and Technology, Taiwan<\/div>\n
Research Field: SEconometrics\u3001Financial Market<\/span><\/div>\n
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ePortfolio<\/span>\u00a0<\/a><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/h1><\/div><\/div><\/div><\/div>

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HSU, DUN-HUEI<\/strong><\/h1>ASSISTANT PROFESSOR<\/span><\/div><\/div><\/div>
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xdh@mail.mcu.edu.tw
\n+886 2-2882-4564 #<\/div>\n
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Education: Ph.D., National Chengchi University, Taiwan<\/div>\n
Research Field: E-Commerce, Cross-Border E-Commerce, Technological Change And Innovation, Strategy Management, International Business Management<\/div>\n
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ePortfolio<\/span>\u00a0<\/a><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/h1><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

BUSINESS ADMINISTRATIONLEE, CHUANCHAIR PROFESSOR\/CHANCELLOR clee@mail.mcu.edu.tw \u00a0+886 2-2882-4564 #2208 Education: Ph.D.,University of Southern California Research Field: Management Theory, Knowledge Management ePortfolio\u00a0 HWANG, SHIUH-NANPROFESSOR snhwang@mail.mcu.edu.tw \u00a0+886 2-2882-4564 #8304 Education: Ph.D., National Chiao Tung University M.S., National Cheng Kung University B.S., National Taiwan University Research Field: Performance Evaluation and Management, Methodology of Business Research ePortfolio WONG, JEHN-YIHPROFESSOR \/ DEAN jywong@mail.mcu.edu.tw \u00a0+886 2-2882-4564 #8021 … <\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":27,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-4.php","meta":{"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"acf":[],"_links":{"self":[{"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/10038"}],"collection":[{"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=10038"}],"version-history":[{"count":40,"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/10038\/revisions"}],"predecessor-version":[{"id":12094,"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/10038\/revisions\/12094"}],"wp:attachment":[{"href":"https:\/\/ms.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=10038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}